![](https://cdn.myportfolio.com/a2d93f39-940f-4ab6-b41e-cd0bd80e1e44/0847a592-2114-49eb-96de-cbfba3e41f92_rw_1920.jpg?h=2a4c1fd5b3d6b7b104a2b1efa2a3634b)
NumNum was a Tel Aviv sushi bar renowned for its excellent sushi and devoted customers. The brand concept combined snapshots of urban life, human moments, and mouthwatering ingredients into a collage of square-shaped photographs. Using minimalist lines and a touch of Japanese red color, the visual language positioned NumNum as a fresh new sushi brand.
Privately contracted work
.
![](https://cdn.myportfolio.com/a2d93f39-940f-4ab6-b41e-cd0bd80e1e44/af54bcba-9284-4403-b300-c9947e0fc117_rw_1920.jpg?h=fcb52be8f5fdf211d07a58ac614c3826)
![](https://cdn.myportfolio.com/a2d93f39-940f-4ab6-b41e-cd0bd80e1e44/d291b05a-ddb2-4178-9031-dc1f97f0ad2d_rw_1920.jpg?h=013ff1f2a3a1e14acabb1af24d06c49d)
![](https://cdn.myportfolio.com/a2d93f39-940f-4ab6-b41e-cd0bd80e1e44/9adf121f-19f9-4976-9f84-892ddb6a8632_rw_1920.jpg?h=754f944238f80cd6b1cfc28fcfd07f1b)
![](https://cdn.myportfolio.com/a2d93f39-940f-4ab6-b41e-cd0bd80e1e44/257cd8f6-9b9f-4fc1-81e7-1698ea3467e2_rw_3840.jpg?h=6a75df48c96eff7072ebaa3c1624e081)
![](https://cdn.myportfolio.com/a2d93f39-940f-4ab6-b41e-cd0bd80e1e44/8074bd6d-638b-41ea-a294-121596457479_rw_1920.jpg?h=9ef6c3ddaa486e9b4e35e95787c9fbdb)
![](https://cdn.myportfolio.com/a2d93f39-940f-4ab6-b41e-cd0bd80e1e44/6a74f1cd-6d2e-4e7d-b03d-424faf471291_rw_1920.jpg?h=06c5251a1966842f201b0bdd3dddc877)
![](https://cdn.myportfolio.com/a2d93f39-940f-4ab6-b41e-cd0bd80e1e44/46e868c1-4200-4051-94ac-c6cfdc87cafa_rw_1920.jpg?h=b3b7ec2ac72cc441b051afcce4316737)