The branding process for Herzliya Medical Center, one of Israel’s leading private hospitals, focused on emphasizing its personal approach, built around the hospital’s slogan, “Personally committed to your health”.
To establish a compelling, credible brand that stands out against a landscape of old-fashioned hospitals, the rebranding employed a vivid color scheme, showing real HMC personnel – doctors, nurses, administrators, and technical staff. The website design and marketing collateral featured the staff’s real names, with quotes on each member’s personal commitment – establishing a direct and honest brand language.
Designed at Render