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One of Israel’s largest alcohol distributors, Akkerman needed to overhaul their brand to target a cooler, edgier demographic. The brand concept started by iconizing the company’s three key markets of wine, beer, and liquor – which were echoed in the animated logo. The visual language paired the icon for each market with its own color, human character, and type of drinking glass, creating distinctive sub-brands.
Designed at Render
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